CAMPAIGN FOR VOLKSWAGEN CANADA

Young Guns International

 
 

 

Instead of making an ad highlighting specific attributes of the new Beetle lineup, we made an interactive music video with the band Walk Off The Earth.

Viewers could seamlessly transition between three versions of the song, highlighting the three different personalities of each Beetle.

 

 

Case video

 
 
 

Lawyers removed the interactive video, but Walk Off The Earth’s regular version has over 1 million views.