CAMPAIGN FOR IKEA
Sometimes, you have an incredibly dumb idea.
And sometimes, the incredibly dumb idea generates 4.5 billion earned media impressions with zero media dollars spent.
Meet the IKEA Meatball Candle.
The world’s first Swedish meatball-scented candle.
Sometimes, the world’s worst network dedicates a five ghoul panel to decry the societal implications of socialist meatball scents.
And sometimes, a radio station in Florida is so inspired by the dumb idea, they write an even dumber song about it.